One night flipping through the channels I stumble upon a Pepsi commercial, "We're giving million of dollars to fund ideas that will refresh the world."
Then it hit me, why can't they use those funds to help clean up the oil spill disaster in the Gulf of Mexico. It's been almost two months now since the Deep Horizon oil spill disaster and it's becoming beyond epic proportions. In the past few days, there has been more focus in the media about the clean up process with BP's CEO Tony Hayward claiming "we will do whatever it takes to make things right."
It's not Pepsi's responsibility to clean up the oil, but the area is in desperate need for immediate relief and action. Local business is struggling to stay open; tourism has been wiped out, and now the seafood is feared to be unsafe to eat. The Gulf area is in a great need to be refreshed and be injected with hope and life.
If you ask me, refreshing the gulf fits into the objectives of the Pepsi Refresh Everything project. I'm in NO WAY promoting Pepsi. I'm actually very bias to Coca Cola since I've been raised in Atlanta, GA and my dad has worked for Coca Cola since I was a little girl. I really rather see Coke down there helping those people. I can just see the commercial now, "A local shrimper pulls up empty nets cover in oil and goes home to meet him family for dinner. With a sad and helpless look on his face, his wife/child/whoever hands him a bottle of Coca Cola, and ta dah Open Happiness..." Both of these companies have a vested interest in helping out these people. It's practically in Coca Cola's backyard and there is plenty of consumers there to develop brand loyalty and market share.
The great thing about the Pepsi Refresh project is that it puts power into YOUR hands. YOU submit idea, YOU vote for what ideas you like best. To learn more about Pepsi's Refresh Everything visit http://www.refresheverything.com/ and don't forget to vote!
No comments:
Post a Comment